Associate Professor Alison Baverstock, Kingston University

Jenny’s visit to Kingston University is one of the highlights of our Masters course, so much so that staff members have started attending too. She builds confidence by outlining the common issues when thinking about sales, and then offers a radically different approach – encouraging everyone to think about how they like to be communicated with in order to find the best method of passing on marketing messages. Her impact far outlasts the course – graduates  who are now long-employed tell me how she has helped them put together winning teams, create effective marketing information – and (of course) drive sales.