Not hitting your sales targets but you can’t quite put your finger on the problem?
We give your team a deeper insight into the gaps in your current sales approach, allowing us to propose a solution to accelerate growth and maximise sales potential.
Our training is based on the premise, underpinned by many years of research, that the most effective salespeople are those who take a Needs Based approach.
Needs Based salespeople know that to be successful they need to really understand their customers’ issues and challenges in order to recommend relevant and appropriate solutions that will move the sales process forward and ultimately win the business and build long term, mutually beneficial relationships.
Our highly interactive workshops are designed to that you will learn the questioning and listening skills you need to:
The outcome? You now have the skills you need to deliver your strategy and hit your performance targets and beyond.
Created by Jenny Powell on the October 10, 2025
We’re delighted to share our newly updated official case study documenting our ongoing international training programme for Parker Hannifin. It demonstrates how it’s possible to design, develop, and deliver a bespoke, highly customised programme across 16 countries — and achieve results according to the metrics that matter. The fact that the training is still running […]
Created by Jenny Powell on the January 22, 2024
Name Sarah Tydeman Business Anchor Safety What was the business need? We work in in quite a saturated industry. Our customers often work in hazardous environments and need their personal protective equipment in order to remain operational. They have high expectations of us as a supplier. There are only so many things that will set […]
Created by Jenny Powell on the February 1, 2023
It’s 2023 and technology frees us to work and communicate from anywhere, anytime. But many of us don’t feel free. Instead, we’re burdened with “busy-work”, and our frazzled attention spans make it a challenge to focus. “Busy-work” is when you are officially “working” but the work only gives the illusion of productivity, and is actually […]